My daughter, Abigail, and I like to go out to coffee together. Last week, we wanted to try a new coffee shop called Bedlam. I went online to get directions and one of the roads leading to the shop was not named on the map. When I minimized the window on my computer, the tab read “Unknown Road to Bedlam.”
That statement really hit me and I’ve been thinking about it ever since. It’s a good illustration of the need for leaders to be effective communicators. Here’s why:
In order to reach a goal, we need to know where that goal is and how to get there. Essentially, we need a map. As a leader of volunteers, it’s my job to provide that map to others in a way that they can understand – the roads must be named. And in a way that inspires them to join me on this journey. In fact, in their book The Leadership Challenge, Kouzes and Posner define leadership this way: “the art of mobilizing others to want to struggle for shared aspirations.”
Communicating in a way that inspires is essential for leaders. In one short session at the upcoming VAN conference in June, I can’t teach you all of the principles and nuances of leadership communications. But I can give you some of the basics and a few tips and tricks to set you on the right path. And hopefully that path is not the Unknown Road to Bedlam.
Leadership Communications is just one of the helpful workshops and classes that will be offered at the VAN conference on June 25th. To attend the conference, register here. Hurry, because early bird registration ends tomorrow!